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Brilliance Shineray 750Li debut at Shanghai Auto Show

Date:2015-04-21|Browse number:1195

On April 21st 2015, launch event of Brilliance Shineray 750Li, the first seven-seat car level MPV begins at the Shanghai International Exhibition Center. Leaders of Brilliance Auto group, together with friends from various Medias and people from different communities participate in this launch event.

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(From LEFT TO RIGHT:

Mr. Jiang Bo, Deputy General Manager of Brilliance Shineray Domestic Sales Company

Mr. Xing Rufei, President of Brilliance Research Institute

Mr. FRANZ GOLLMANN, Chief Quality Officer of Brilliance Group (original product process quality director of BMW group)

Mr. Wang Shiping, Vice-president of Brilliance Group

Mr. Gong Daxing, Chairman of Brilliance Shineray

Mr. Li Jingwei, Planning Minister of Brilliance Group

Mr. Xie Yong, General Manager of Brilliance Shineray

Mr. Mike Shen, Assistant General Manager of Brilliance Shineray )

 

Beginning with cooperation between Brilliance Auto group and Brilliance Shineray, Shiping Wang says, Brilliance Shineray located at Chongqing with most abundant auto industry resources is an important part to Brilliance Auto strategy towards the South, and owns a manufacturing base containing a production capacity of 300,000 complete cars and 300,000 engines.

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And he also says, Brilliance Shineray 750Li is a type of MPV with car-level configuration dedicating to ordinary households, and is more capacious and comfortable. Working with Huasong 7 marketed at early March and 750Li bring out the best in each other, which implicates comprehensive work of Brilliance Auto group in MPV market. With the end of Wang’s presentation, Brilliance Shineray 750 is formally presented in Shanghai Auto Show.

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Rufei Xing, the president assistant of Brilliance Auto group and the director of research department, introduces design ideas and unique advantages.

Better car-level quality than others

With the improvement of life, consumers need car not only to carry passenger and cargo but to be more practical, so consumers focus more on those new multi-functional MPV comfortable as car, capacious as van as well as utilizable as wagon. In response to the needs, Brilliance Jinbei 750 is born, which is more competitive in comfort and handling than similar competing cars due to introduction of chassis system from Brilliance Auto.

Firstly, styling designer from Brilliance BMW designed its appearance. Double u-grilles matches well with the decoration with air-inlet grille at the bottom, and the eagle-eye lens front lamp as well as the shuttle crystal rear lamp makes car body fashionable, the body line more close to aesthetic appreciation of consumers in dimensional car body line.ers takes 2-2-3 seat layout and is flexible in adjusting its seats. FF layout makes the car space flat and capacious. Eight-inch central control HD screen, GPS navigation, movtalk, PKE+button start, electric folding, outside rearview heating, electromotive air conditioner, mobile and remote control of internet of vehicle, leather seat with heating function as well as other configuration more advanced that the similar, presents consideration of science and bring more pleasure of various configuration.

Lastly in security, Brilliance Jinbei 750 equipped with FSAB, ABS, EBD and CBC, guarantees the drive security. And its hidden inside rearview mirror and Integrated vehicle traveling data recorder can effectively avoid car accident defraud and provide video evidence of traffic accident, which passively and subjectively addresses the fundamental worries for car owner.

High cost-effective to seize the market

Throughout all the car models of the same level, configurated richly Brilliance Jinbei 750 is competitive in market price, and have an inevitable impact on established household MPV market involving Baojun730. After the launch event, some related industry experts come to a personal opinion that the essence of this impact resorting to its high cost effective will push it to take up the main domestic market of MPV and consolidate a new multi-purpose vehicle concept by car quality.

Since the establishment of the new production base at Fulin, Chongqing, Brilliance Shineray will play an important part to the southern strategy of Brilliance Auto group and boost production capacity and production line which will promote the pattern of Chongqing Pattern. The launch of Brilliance Jinbei 750 is an important step of the southern strategy. In the future, based on the production capacity of 300,000 and the rich production line of Fulin production base, beginning with Brilliance Jinbei 750, Brilliance Shineray will produce multi-level strategic vehicle rather than mini vehicle to stabilize the southern strategy of Brilliance Auto group.




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